It’s so not as easy as “just do it”

ADHD adults know what they need to do, yet they do not change, it is so much harder than “just do it”

ADHD Coaching

Clients see real wins in weeks - focus develops, goals stick, success grows

Don't give up
Written by
Andrew Lewis
ADHD Business Coach with 16,000+ hours of ADHD coaching experience

Don’t you hate the “just”!

I often work with clients who know what they want to do but just don’t do it. These clients understand perfectly well how to plan and manage their time. They know what is important and what isn’t. Yet they get up day after day and fail to plan, fail to review, fail to take action, fail to achieve their goals. They know why and what they need to, yet do not change. With ADHD it is so much harder than “just do it”.

A bird in the hand is worth two in the bush

ADHD clients suffer from “bird in the hand” thinking all the time. With ADHD myself, I get this only too well. The key problem is that people with ADHD are neurologically challenged in valuing “future reward”, over immediate stimulation.

Can’t see the reward

The ADHD brain has insufficient dopamine for communication with the frontal-lobes, home of our executive-functions. When the decision making apparatus of our brain, fails to properly consider future rewards, it’s because our executive functions can’t get through properly about the importance of our future.

Any task without immediate reward is more of a challenge – even highly beneficial and interesting tasks are easily avoided when more immediate tasks beckon. Of course the hardest tasks are both low interest, overwhelming and distant. To handle our faulty decision making apparatus and our low-activation, consider the following options:
  • reward the activity – as immediately as possible – so we can connect the effort with the reward
  • break everything up into small chunks – what’s next? Just do for twenty minutes
  • mix bad with good – easier to “do” less attractive tasks, mixed up with attractive
  • start with easy changes – to gain confidence and learn rewards from effecting change
  • fool yourself – by increasing urgency, priority to the task e.g. keep clocks 10 mins fast
  • remember it’s “not that bad” – on completing the “hated task”, realise it’s “not that bad”
  • make a habit – make a repeatable routine of the task so you don’t have to think about it
I work with clients keeping all these points in mind, whenever they are making changes and getting better at doing.
Share this post

Andrew Lewis is an Adult ADHD Coach, writer and founder of SimplyWellbeing. He has over 16,000 hours of experience in coaching over 600 adults with ADHD. Andrew helps entrepreneurs and creatives with ADHD thrive and achieve wellbeing and is always happy to have a free chat to discuss coaching. Andrew ran a major ADHD support group and even an ADHD diagnostic clinic for a while. Andrew is an adult ADHD Coach backed with business expertise from a twenty years career in software, from roles in programming, through marketing, sales at IBM, then to running a few software start-ups.

Read more about Andrew

Facebook . Instagram . X . LinkedIn . YouTube - Pinterest

EFT for ADHD
We don't inhibit our ADHD emotions, so life is usually a roller coaster
University disappointment
University memory and lecture based education is ADHD hostile
ADHD natural remedies
Probably the most important vitamin of all is for some of the year the hardest to get naturally.
Gift of ADHD
Medicine understands disease, disorder and disability but not diversity. Research indicates advantageous traits too.
In a department of one
The only person doing your job? The only person in your “department”? Maybe you're ADHD.
What happens after ADHD diagnosis
Concerns about labels don't outweigh the benefits that a label brings
Fix you ADHD bedtime
It should be so simple, but for most adults with ADHD, getting to bed at the right time is very difficult indeed.
ADHD rebel
Genetically programmed to fight the system
Stephen Pinker on genetic inheritance
Great talk on genetic influences from Steven Pinker
Andrew Lewis at 16yrs
Teachers saw the issues yet failed to offer meaningful advice
ADHD Procrastinators video
Procrastination has been the bane of my life, how has it affected you?
Acceptance of ADHD is painful
Why does ADHD draw more controversy than any other neurodiversity label?
Association of Coaching
SimplyWellbeing ADHD Coaching logo
Copyright © 2026 SimplyWellbeing

Website designed, written and created by Andrew Lewis, using Wordpress and Oxygen

49 Station Road, Polegate, East Sussex, BN26 6EA, United Kingdom

Association of Coaching
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram