Privacy Policy

AL SimplyADHD Ltd ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with SimplyADHD and SimplyWellbeing, whether through our websites or when receiving our coaching services.

Effective Date: 20 October 2026

Last Updated: 20 October 2026

Who We Are

Legal Entity AL SimplyADHD Ltd
Trading Names SimplyADHD and SimplyWellbeing
Company Number 17162871
Registered Office 49 Station Road, Polegate, East Sussex, England, BN26 6EA
Email enquiries@simplywellbeing.com
Role Data Controller

As the Data Controller, AL SimplyADHD Ltd is responsible for deciding how your personal information is collected, used and protected.

Who This Policy Applies To

This Privacy Policy applies to:

  • Visitors to our websites
  • People who enquire about our services
  • Clients receiving coaching
  • Newsletter subscribers
  • Access to Work funded clients
  • Organisations purchasing coaching
  • Suppliers and contractors

The Information We Collect

The information we collect depends on how you interact with us.

Information We Collect Why We Collect It Lawful Basis
Name and contact details To communicate with you, arrange appointments and provide our services. Contract and Legitimate Interests
Business and employment information Where relevant to employer-funded coaching or Access to Work. Contract
Appointment information To schedule and manage coaching sessions. Contract
Payment and billing information To process payments, issue invoices and meet our accounting obligations. Payment card details are securely processed by Stripe and are not stored by us. Contract and Legal Obligation
Coaching notes and records To deliver coaching and maintain continuity between sessions. Contract
Marketing preferences To send newsletters or updates where you have chosen to receive them. Consent
Testimonials To promote our services where you have given permission. Consent
Website usage information To operate, secure and improve our websites. Legitimate Interests and Consent (where required)

Special Category Personal Information

As part of ADHD coaching, you may choose to share information relating to:

  • ADHD or suspected ADHD
  • Other neurodivergent conditions
  • Mental wellbeing
  • Workplace challenges
  • Workplace adjustments
  • Medication (where relevant)
  • Other personal circumstances relevant to coaching

We only process this information where it is relevant to providing our coaching services and where permitted by UK data protection law.

Information You Choose to Share

During enquiries, coaching strategy calls or coaching sessions, you may choose to provide additional personal information that helps us understand your circumstances.

We only collect information that is relevant to providing our coaching services.

How We Collect Your Information

We collect personal information directly from you through:

  • Our websites
  • Contact forms
  • YouCanBookMe appointment bookings
  • Strategy calls
  • Coaching sessions
  • Email
  • Telephone
  • WhatsApp
  • Google Meet
  • Newsletter sign-up forms
  • Stripe payment processing
  • Google Meet - Gemini Call Summaries - on request

Where appropriate, we may also receive information from:

  • Employers (where coaching is employer funded)
  • Access to Work / Department for Work and Pensions (DWP)
  • Publicly available Google Reviews where you have chosen to publish them

Why We Use Your Information

We use your information to:

  • Respond to enquiries
  • Arrange appointments
  • Deliver coaching services
  • Administer Access to Work coaching
  • Process payments
  • Issue invoices
  • Maintain coaching records
  • Send newsletters where you have subscribed
  • Improve our websites
  • Prevent fraud and spam
  • Comply with legal and regulatory obligations

Who We Share Your Information With

We only share personal information where it is necessary to provide our services or where we are legally required to do so.

This may include trusted service providers who help us operate our business, including providers of:

  • Website hosting
  • Email and business administration
  • Appointment scheduling
  • Payment processing
  • Marketing communications
  • Website analytics
  • Website security
  • Online meeting platforms
  • Accounting services
  • Administrative support
  • Marketing support

We may also share information with HMRC or Access to Work / the Department for Work and Pensions where required by law or contract.

All third parties are expected to process personal information securely and only for the purposes for which it has been shared.

International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR.

Cookies

Our websites use cookies and similar technologies to:

  • Keep our websites functioning correctly.
  • Remember your preferences.
  • Understand how visitors use our websites.
  • Improve website performance.
  • Measure the effectiveness of our marketing.

SimplyWellbeing uses Complianz to manage cookie consent.

For further information, please see our Cookie Policy.

Recording and AI Transcription

Coaching sessions are not routinely recorded.

On request and by agreement between Andrew and the client we may use Google Meet - Gemini Call Summaries. These are automatically sent to both parties after the call. This is not a transcription but a summary of the call.

We may use transcription technology to assist with note taking during online coaching sessions. Where this is used, clients will be informed beforehand. Any transcripts or AI-generated summaries will be treated as confidential coaching records.

How Long We Keep Your Information

We only keep personal information for as long as necessary to fulfil the purpose for which it was collected, comply with our legal obligations and protect our legal rights.

Our retention schedule is currently under review and will be updated once final retention periods have been agreed.

Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is restricted to authorised individuals who require it to perform their role.

Your Rights

Under UK data protection law you have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information where applicable.
  • Request restriction of processing.
  • Object to processing.
  • Request a copy of your personal information in a portable format where applicable.
  • Withdraw your consent at any time where consent is the lawful basis for processing.
  • Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details at the top of this Privacy Policy.

Complaints

If you are unhappy with how we have handled your personal information, we encourage you to contact us first so that we can try to resolve your concerns.

If you remain dissatisfied, you have the right to complain to the Information Commissioner's Office (ICO).

The ICO can be contacted via their website at www.ico.org.uk or by telephone on 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or the way we operate our business.

The latest version will always be published on our websites, and the "Last Updated" date will be revised accordingly.

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